Creative Direction | Jonathan & Jos Fouabi
Design, Art Direction | Jonathan Fouabi
Photography | Justin Sisson

As Women's History Month 2023 entered its last week, Brooklyn-born brother and sister design duo Jonathan & Jos Fouabi announced the release of their latest message-driven design, the Not Yours hat, dedicated to women & people with uteruses.

‍The hat is one size fits all, but the message is not. With the intention of engaging dialogue, the duo designed a hat themed around reproductive rights and bodily autonomy, all with a signature New York grit. The front of the hat features a bold embroidered reinterpretation of the classic New York Yankee logo, with a stylized outline of the female reproductive system replacing the “Y”. The embroidered script lettering on the right temple clarifies what the letters stand for: Not Yours. This of course exists in a world where appearance is still policed, Roe v. Wade is overturned, and income & healthcare inequities continue to impact Black, Latino, Indigenous, trans, and nonbinary people.

The hat was released via the apparel brand An Open Paradise Universal, on March 31, 2023, with 35% of all sales being donated to Ancient Song Doula Services of Brooklyn, New York.