Art Direction, Design, Motion | Jonathan Fouabi
Strategy Direction | Jeremy Green
Creative Direction | Julian Kennedy
Copywriting | Johnell Gipson

YouTube Music launched the FIFTYDEEP Music Class of 2024, a multi-generational grants program that amplifies and supports Black artists, songwriters, and producers in the Hip Hop space. I had the opportunity to define look & feel for this international campaign across social, digital, and out-of-home — static & motion. This global cohort campaign was seen from the U.S. to Brazil, to the UK, Nigeria, South Africa and beyond.